Dry breakfast cereal has always been marketing-driven. In the 1930s, Mickey Mouse was recruited to endorse Post products; Cap’n Crunch was created to appeal to kids who hated soggy cereal.

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A factory which produces dried meat snacks is set to cease production, with the loss of 36 jobs. New World Foods on Greshop Industrial Estate will shut its doors on 30 April, according to a report in ...