Kaleena Smith is just 16 years old, but she is already making history. The highly regarded basketball prospect agreed to a multiyear shoe deal with Adidas ...

Los Angeles Clippers guard James Harden's eighth signature adidas sneaker is available now in the "Red Blend" colorway for ...

The basketball icon drops in on The Deal to discuss joining forces with Adidas and Avenue Capital’s Marc Lasry as she chases ...

Once meant for the basketball court, these old-school hoop shoes perfectly reflect today's fashion trends. These styles are more than general-release colorways. Adidas has enlisted the help of a ...

Inspired by the Audi TT Roadster, the futuristic hoop shoe was both clunky ... date or tech specs for the adidas Kobe 2, but sneakerheads and old-school basketball fans will line up to purchase ...

Ladies and gentlemen, welcome to the adidas AG ... Starts with basketball, which we know is the most difficult category to be successful in the U.S. Other signature shoes are doing better than ...

Caitlin Clark changed NCAA women’s basketball forever and became the biggest name in the WNBA. So replacing the former Iowa ...

Take Run-D.M.C.'s "My Adidas," which wasn't just ... transform Nike's marketing strategy and the shoe's cultural status. The ...

Joe Preston discusses how New Balance has moved on from the 2016 Trump controversy and his strategy to appeal to new ...