After Haillet retired, Adidas rebranded the shoe around the American player Stan Smith, who helped popularize it within the ...

Los Angeles Clippers guard James Harden's eighth signature adidas sneaker is available now in the "Red Blend" colorway for ...

Kaleena Smith is just 16 years old, but she is already making history. The highly regarded basketball prospect agreed to a multiyear shoe deal with Adidas ...

While Smith is the first girl's high school athlete to represent Adidas, the brand has signed deals with a roster of women ...

The basketball icon drops in on The Deal to discuss joining forces with Adidas and Avenue Capital’s Marc Lasry as she chases ...

From category-defining dad sneakers to mixed-media trainers, our style editors have found and tested the 8 best New Balance ...

Caitlin Clark changed NCAA women’s basketball forever and became the biggest name in the WNBA. So replacing the former Iowa ...

Adidas ended its partnership with the 47-year-old rap mogul in October 2022 ... Adidas still had approximately $1.3 billion of unsold Yeezy shoes and merchandise. In 2023, the company started ...

If it did not feel enough like showtime already, adidas has relaunched Kareem Abdul-Jabbar's signature sneaker line.

Adidas have signed a teenage sprinting sensation who has been branded ‘the next Usain Bolt’. Australian Gout Gout, 16, has followed in the footsteps of the likes of Lionel Messi, Steph Curry ...

The 16-year-old sprinter, who is being compared to Jamaican ... by signing a lucrative deal with the sporting brand Adidas. Gout has broken several under-18 records, including a personal best ...