To imitate the idea of weaving the sadu in the fragrance, Memo Paris also created a box containing the perfume's top notes that offers the chance to layer the different scents based on preference.

Ever present in the spheres of fashion and celebrity, Paris Hilton has piqued public curiosity with her ICONIC scent campaign launch.

In the early 1800s, Paris boasted 140 perfume and cosmetic shops that employed 25 percent of the city’s population. Today, Paris has a perfumery on almost every corner, and France now accounts ...