Rainbows were exchanged for sparkle in an all equity deal." Polar Seltzer said it's also releasing a new logo on April 1, which immediately raised suspicions among the non-believers of an April ...

The best Polar Seltzer flavors are crisp, refreshing, and delightfully bold. As a brand, Polar Seltzer feels timeless—a supermarket shelf staple that doesn’t get as much hype as LaCroix or ...

Winter is here — in the form of Polar Seltzer’s limited edition flavor collection for the coldest season. The company unveiled the five flavors for winter 2024 on Sunday: Elderflower Starlight ...

Polar Seltzer could have taken it easy with the names of its Summer 2025 limited edition flavors. Clearly, they chose to get crazy. How else would you explain “Poolside Grape Pops?” ...

and logo and can iterations. Meanwhile, Polar bought around $1 million of equipment for its Walcott Street plant needed to properly carbonate and package the spiked seltzer. “Polar doesn’t do ...

unicorn-inspired logo will be made official on April 1, but lest ye think Unicorn Kisses seltzer is a prank, fear not — the people of Twitter have proved it exists IRL. Polar Seltzer is sold ...

That’s right, the new Polar Seltzer summer line-up just dropped. Each year on April 1, the Worcester-based, family-owned company rolls out new and returning flavors of their seltzers — a ...

The new Polar Seltzer ”dessert cart” flavors are a mixed bag — well, mixed box, to be precise. There are two keepers, one dud and one complete disaster. I’m now in Year 7 of my quest to ...

In the seltzer race, Polar is going hard, and that means we now have these mini cans of seltzer—8 oz., compared to the standard 12 oz.—in bright colors with silly names. The company crowd ...