Just when you think you've seen it all, researchers claim to have developed a way for people to see a color the human eye has ...

Science and philosophy explain why a color is objectively real, even when people see the same shade differently.

Researchers behind a recent study claim to have discovered a new color that the natural, naked eye cannot perceive — 'olo,' a ...

A group of American scientists has claimed to have discovered a new, never-before-seen color after an experiment saw them ...

Finding a new colour is the sort of thing you might wonder about if you took ayahuasca (we imagine) but scientists say they have actually managed to do it. You won’t be able to see it just on a walk ...