The stench of a thousand teenagers has been axed as Lynx announces they're discontinuing their Africa fragrance, but are they ...

We caught up with James Kuczynski during SXSW to find out why, when it came to a certain owl, the brand killed it in every sense of the word. The Duolingo mascot, Duo, was unceremoniously killed ...

Duolingo recently grabbed attention with a campaign featuring the “death” (then resurrection) of its beloved owl mascot; Jean Teng from brand tracking company Tracksuit looks at whether its “unhinged” ...

©News Group Newspapers Limited in England No. 679215 Registered office: 1 London Bridge Street, London, SE1 9GF. "The Sun", "Sun", "Sun Online" are registered trademarks or trade names of News Group ...

©News Group Newspapers Limited in England No. 679215 Registered office: 1 London Bridge Street, London, SE1 9GF. "The Sun", "Sun", "Sun Online" are registered trademarks or trade names of News Group ...

Submitted photo / John Slanina Rocky Ridge Neighborhood Association member Bill D’Avignon during the boiling sap portion of the maple syrup process at the Rocky Ridge Sugar House in Mill Creek Park.

There’s no advertising more potent than earned media. From NBC News to NPR, the media buzz about Duo was everywhere, even The New Yorker joining the fun. In one article, Julien Darmoni ...

Duolingo, Inc.'s stock fell ~15% after reporting Q4 results, despite healthy user growth and an acceleration in bookings. AI displacement fears are unwarranted; Duolingo's user metrics and ...

In an elaborate marketing campaign this month, Duolingo seemingly killed its viral green owl mascot in every country but one. "Duo, our owl, faked his death in every single market that we had ...

The campaign reflects Duolingo's non-traditional and country-specific marketing. Marketing efforts helped boost daily active users by 51% and revenue by 41% in the fourth quarter. In an elaborate ...