The chilli category is heating up - and ABC Sambal is contributing to that momentum. Its “Kuncian Ibu, asli pedasnya” campaign has delivered results, driving double-digit growth and setting ...

Now the sambal… oh, the sambal. It instantly reminded both of us of Village Park’s version: sweet from slow-cooked onions, smoky from the chillies, but with a spicier kick. If you’re used to sambal ...

It is all about the sambal. Kevin treks through the lush Perak rainforests to hunt for the next unique sambal, before taking a trip to Isan to learn more about its 3 main flavour components.