In looking for an alternative to sugar-laden sodas, many turn to sports drinks, energy drinks, and some of the newer “healthy ...

In this year’s State of the Industry report, experts share how the sports and protein drink market appeals to more than just ...

Gatorade contains sodium, potassium, and carbs to help hydrate after intense exercise, replenish electrolytes lost through ...

There has perhaps been only one change to the recent sports nutrition market, but it is significant: the industry is no ...

Sports drink market to reach USD 87 billion by 2035, driven by health trends, clean-label demand, and innovation in hydration solutions. ROCKVILLE, MD , MD, UNITED STATES, July 1, 2025 ...

Powdered hydration drinks are drink mixes in powder form. Easily combined with water, they’re designed to help replenish ...

Because the need for carbohydrates is mostly driven by the intensity of the effort, the very high end of carbohydrate intake ...

'Tangy' New Powerade Flavors Finally Arrive in Stores–Here's Where first appeared on Parade on Jul 1, 2025 This story was ...

As we mentioned in our April “Outlook Report,” the global ready-to-drink (RTD) beverage market is expected to surpass $800 ...

The National Oceanic and Atmospheric Administration says people should start exercising “caution” when the heat index reaches ...

Nearly 1 in 5 packaged foods and drinks from major U.S. brands contain synthetic dyes, with products aimed at children—like ...

The Coca-Cola brand is using the platform’s Branded Mission offering to drive social media buzz around new Xtra Sour flavors.