Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...

Starbucks is cutting 30% of its food and beverage menu to simplify operations, reduce wait times, and improve the customer ...

CEO Brian Niccol revealed plans to cut 30% of its food and beverage offerings as it works to simplify its menu. It is part of ...

The coffee chain will use a mobile order-pacing algorithm and high-tech menus, CEO Brian Niccol said, while store aesthetics ...

Starbucks rolls out new initiatives in order to bring forth a sense of community, and one of these initiatives is returning ...

Starbucks is trying to fix falling sales by changing its vibe back to coffee-house roots. The new CEO says parts of the plan, ...

Starbucks will also add digital menus to all of its company-owned U.S. stores over the next 18 months to make ordering ...

Starbucks saw a year-on-year decline in Q1 earnings and revenue. But a deeper dive suggests Niccol's "Back to Starbucks" ...

We recently compiled a list of the 12 Best Blue Chip Stocks to Buy Under $100. In this article, we are going to take a look ...

After implementing a controversial pay-to-stay policy, the coffee chain is now focused on streamlining its “overly complex” ...