Forbes contributors publish independent expert analyses and insights. Carol Schram is a Vancouver-based reporter who covers hockey.

Chairman of Smith Entertainment Group Ryan Smith and co-founder Ashley Smith join NHL Commissioner Gary Bettman, from left, as they announce the Utah Mammoth as the new name and branding identity of ...

Utah Mammoth, welcome to the league. The franchise, which went by Utah Hockey Club this season after relocating from Arizona, unveiled its new name Wednesday. A 13-month process that involved ...

Minutes after Utah Mammoth was announced as the brand identity for Utah’s NHL team, a handful of the team’s most loyal fans received a direct message: “We want to invite you to get closer to ...

After a mammoth undertaking of buying an NHL team, moving players, coaches and a full staff more than 600 miles and getting it all together in a matter of months before the puck dropped on a new ...

The long wait is over as Utah’s NHL team finally has a permanent name and will now roam the rink as the Utah Mammoth. Mammoth was selected by team fans over Utah Outlaws and another option to ...

Donation Options Search Search Search The Utah Hockey Club will now be known as the Utah Mammoth. NHL Share The NHL team in Salt Lake City is now known as the Utah Mammoth. Owners Ryan and Ashley ...

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After a mammoth undertaking of buying an NHL team, moving players, coaches and a full staff more than 600 miles and getting it all together in a manner of months before the puck dropped on a new ...

Utah Mammoth is more than just a brand, it’s an homage to Utah’s past, dating all the way back to the Ice Age. Herds of mammoth lived in what’s now known as Utah. Living along the shores of ...

The NHL team in Salt Lake City is now known as the Utah Mammoth. Owners Ryan and Ashley Smith unveiled the franchise’s permanent name Thursday morning after nearly a year of fan input and voting.