Strongbow is the pioneer in establishing the 'chill' cultural phenomenon among millennials, providing a trendy, modern lifestyle for young Vietnamese drinkers. It previously focused on chill occasions ...

While Strongbow Dark Fruit was in fourth place with 206,401HL sold in in terms of volume and £144.6m in value. Heineken UK cider brand director Rachel Holms said: “We are always looking at ways to ...