How Swiss brand On successfully conquered the US market
Swiss sportswear brand On has become increasingly popular in the United States. To appeal to young, affluent customers, the ...
The Economist2d
Nike and Adidas are losing their lead in running shoes
The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% ...
Athletic wear brand On teams up with Zendaya to boost its image in Switzerland
Swiss sportswear brand On's stock prices have hit all-time highs, and the company is also taking off in the U.S. Now, it hopes that a partnership with megastar Zendaya will elevate its profile, ...
K-Swiss & Master Athletics Team Up
Introducing the Hypercourt Express 2 from K-Swiss and Master Athletics Iconic brands join forces and announce the limited edition Hyperc ...