It may only be January, but it seems likely that the most valuable sponsorship deal in luxury watchmaking this year has ...

Atlee's limited edition Richard Mille watch comes with a mind blowing price tag. Here's everything you need to know about the ...

This year has an inordinate number of major watch brands celebrating big anniversaries. a composite image of many watches ...

Swiss watchmaker Jaeger-LeCoultre unveils a trio of exclusive fragrances stemming from its Made to Makers program. Here's ...

Welcome to Watch Guy Watches, GQ’s monthly curation of high-end timepieces for the true watch nerds among us. This January, ...

These maverick takes on classical watchmaking aesthetics and engineering make for one-of-a-kind pieces that are a breed apart ...

In the 15 years since On first offered us the chance to ‘run on clouds’, the insurgent Swiss outfit has become a major player among running’s established megabrands ...

The three top Swiss watch brands have long sought dominance over each other, but which brand is dominating the long-game?

Rolex may be the giant in Swiss watches, but brands like Christopher Ward are finding their space. This series explores under ...

Both chic and affordable, Universal Geneve made very coveted mid-century watches ... after the ‘quartz crisis’, which brought the Swiss watch industry to its knees, and languished for over ...