Travis Hunter, the 2024 Heisman Trophy winner, is one of the most marketable athletes in college football. While Hunter does get his fair share of endorsements, he also goes out of his way to make ...

Travis Hunter isn’t just a star on the field. He’s redefining what it means to lead off it. While most elite players capitalize on massive name, image and likeness licensing deals, Hunter has ...

Alabama basketball was in on the nation's No. 1 basketball recruit, AJ Dybantsa, but not for the BYU signee's reported $7 million NIL price tag. CBS Sports' Matt Norlander reported that Dybantsa's ...

2024 Heisman Trophy winner Travis Hunter's impact on Colorado has been immeasurable both on and off the field. During an appearance on Zero 2 Sixty, Buffaloes videographer Deion Sanders Jr ...

The name, image and likeness (NIL) market for student-athletes has seen unprecedented growth since its inception in 2021. According to Opendorse, an athlete marketplace and NIL technology company ...

Colorado Buffaloes star Travis Hunter is headed for a lucrative NFL contract, but the two-way playmaker is already earning sizable money in college football from NIL deals. According to On3.com ...

NIL is running hotter and heavier than ever before - but there are two teams that are unable to participate. Of course, those schools are Army and Navy - as USAA CEO Wayne Peacock puts it, it's a ...

UNLV is hiring former Florida and Mississippi State head coach Dan Mullen, the school announced Thursday. The two sides were in active discussions late Wednesday night, with the deal being ...

As the Tulane Green Wave felt the effects of the transfer portal opening, they immediately started working on securing a core foundation. The invaluable continuity of retaining coach Jon Sumrall ...

The NIL money is apparently flowing in Provo. Potential 2026 No. 1 NBA Draft pick AJ Dybantsa chose BYU over college basketball heavyweights Kansas and North Carolina in a program-changing moment ...

On Monday, Bill Belichick confirmed during an appearance on ESPN's The Pat McAfee Show that he has had a "couple of good conversations" with North Carolina chancellor Lee Roberts amid reports that ...

UConn star Paige Bueckers continues to make history. On Monday, Nike named Bueckers as the first name, image and likeness athlete to design and launch a player edition sneaker, with the brand ...