As China's Temu and Shein prepare to expand in Europe, they face a complex landscape of regulatory barriers while grappling ...

Market segmentation is the process of ... clothing retailers determine their buying audiences. Many clothing manufacturers target teenage girls with their trendy new fashion lines, including ...

"Target used to get this rep that it was the fancier, nicer Walmart," one former fan said. Messy stores and DEI retreat means ...

Audience coverage evaluation is the practice of analyzing and assessing how many target customers saw or heard your marketing messages. In addition to the number of people you reach, you want to ...

Target’s challenge to revive sales and its status as a cheap chic retailer just got more complicated. The discounter announced on Wednesday that sales fell more than expected in the first quarter, and ...

Retail businesses have faced their share of challenges in recent years, from supply chain disruptions to rising inflation, and in more recent times, concerns about the impact of President Donald Trump ...

Minneapolis – Target‘s merchant team is weighing a range of scenarios as it faces “massive potential costs” from President Trump’s tariff hikes. During yesterday’s investor call to review Target’s Q1 ...

Target missed first-quarter sales estimates and said it was setting up a new office to try to accelerate its turnaround.