which owns The Frye Company, credits “social media buzz and organic VIP placements” for driving the trend. Onorati says the brand has seen a 35% increase in sales of Campus boots in 2024.

The downside to these boots being so popular is that they sell out fast—and are not available in all sizes and colors. We ...

Frye Company, the famous crafter of American-made artisan boots and leather goods, has developed a brilliant product that speaks volumes about its brand identity. With more and more Americans forgoing ...

Piera Onorati, senior Vice President of merchandising at Authentic Brands Group, which owns The Frye Company, credits “social ...