But the theater owner’s organization is looking to the future, with a new name and a refocused mission. The group will now be ...

A Working Man's core revolves around "believable characters and some soul" thanks to the likes of Jason Statham, David ...

The National Association of Theatre Owners aka NATO will now be known as Cinema United going forward. It’s a big name change ...

The trade organization that represents movie theater owners in the U.S. and abroad is getting a rebrand In hindsight, NATO was an unnecessarily confusing acronym for a trade organization ...

Movie Theater Trade Group Unveils New Name, Cinema United, and Renewed Mission to Promote Moviegoing In hindsight, NATO was an unnecessarily confusing acronym for a trade organization representing ...

In hindsight, NATO was an unnecessarily confusing acronym for a trade organization representing movie theater owners. For 60 years, the National Association of Theatre Owners has promoted ...

Showcasing that many theaters are small businesses NATO was coined in 1965, a merger of the nation’s largest movie theater trade organizations: The Theater Owners of America, itself a product of ...

In hindsight, NATO was an unnecessarily confusing acronym for a trade organization representing movie theater owners. For 60 years, the National Association of Theatre Owners has promoted ...

They wanted the new name to reflect the “passion and energy of the people that run theaters,” O’Leary said, and to put the focus back on the exhibitors and movie theaters. Cinema United ...