There’s a reason so many luxury hotels fill their lobbies with the scent of white tea. (Case in point: The Westin even has a ...

A sunscreen brand new to the U.S., Ultra Violette, is now at Sephora to much fanfare. With a range of UV-protective products ...

Calvin Klein's "iconic" CK One, which first launched in 1994, has earned a legacy as the first fragrance to be openly ...

Amazon has launched it's biggest ever perfume sale ahead of Mother's Day offering heavily reduced prices on bottles of Marc ...

"I have been wearing this perfume for years. I still love it. It as such a beautiful fragrance, when you wear it people will ...

With notes of resin, amber, and wood, the best long-lasting colognes for men from Tom Ford, Creed, and more linger well ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Vogue explores the most viral scents of the 2000s and how the fragrance industry has evolved over the last 25 years.

Fragrances labeled with "intense" are often among the longest-lasting. To help this woody Rabanne scent linger, perfumers ...

Spring 2025 scents are pure chaos—in the best way! Violet’s back, fruit’s gone wild, vanilla’s a hug, nuts are luxe, & florals? Actually groundbreaking ...

Jimmy Choo Original is a modern fragrance that perfectly balances fresh and fruity notes. With its blend of pear, orchid, and ...