Fashion serves as a powerful means of self-expression, yet certain trends ignite a playful clash between genders, with women ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Kim Kardashian is ready to rock and roll this Valentine's Day dressed in a white bodysuit with heart printed motifs ...

Reese Witherspoon announced Lexi Minetree will star as young Elle Woods in the upcoming Legally Blonde prequel series: "When I saw her tape, I was like, 'Are we the same person?'" ...

These pieces from Moroccan-Belgian photographer and artist Mous Lamrabat’s latest exhibition Homesick, showing at Loft Art ...

If you're a fan of long-lasting lipsticks that stay put no matter what, then you need to add this budget lipstick that ...

Best lipstick shades for brown skin - From nudes to a classic red, Abha Shah eyes up the best lipstick colours for brown ...

The perfect "unrecognizable makeup" starts with a glowy base. This everyday invisible SPF 30 primer will not only give skin a ...

Best lipstick for pale skin to enhance your complexion - Crimson reds, marvellous mauves and soft petal pinks - find the ...

Party makeup is usually minimal and natural-looking. The lipsticks add a pop of color to the whole look. This article has all ...

Over the years, celebrity couples have worn everything from elegant ensembles to daring outfits for their first red-carpet ...

Valentine's Day is on the horizon, but something haunting is brewing in the beauty space. Sure, a red lip is always a classic ...