Proease’s #BadalKarDekho campaign challenged the idea of women 'adjusting,' including with period products, and encouraged a shift towards comfort. Here’s a case study on how the brand sparked this ...
How can artists benefit from culturally-relevant moments – whether major, niche, or hyper-local – to enhance the story of ...
UD students Megan Alleborn, Gabriella Gooden and Mackenzie Speed (left to right) each received a scholarship from the Fashion ...
Ditch generic buyer personas! Discover a powerful framework for understanding what moves the needle for your audience and ...
This paper examines the potential of integrating neuroscience, biology, and artificial intelligence to revolutionize ...
It's a case study of how savvy marketing can propel a company to the forefront of its industry. Weight Watchers is clearly the dominant company among weight-loss centers and programs, banking north of ...
A bookstore and comics shop in Chestnut Hill has on display a 40-year-old Sun-Man action figure on loan from the Philly Doll ...
By crafting a narrative that highlights your brand's purpose and values as well as the customer's journey, you can forge ...
Fort Lauderdale, Feb. 10, 2025 (GLOBE NEWSWIRE) -- Fort Lauderdale, Florida - ...
If you’ve been on the internet recently, you’ve likely encountered Bryan Johnson’s meticulously optimized, data-driven quest ...
Royal Canin has spent an enormous amount on research and development—far more than it did on marketing—to create customized food for a variety of dog and cat breeds. Yet it has been difficult to ...
A lawsuit claims FIJI Water misled consumers about its product's purity and environmental impact, specifically highlighting ...