An exact-match domain makes it easier for customers to find you. Most customers will turn to Google first, typing your business name and sometimes a hopeful .com into the search bar.

Search for an exact phrase You can narrow your search down by prompting Google to return results that contain exact keyword matches. This is useful if you don’t know which site you want to find ...

Ginny wrote on Twitter "an exact match keyword that's identical to a query will be preferred regardless of AdRank -- as long as it's eligible to match. Eligibility is key." ...

Got to say, this is an unusual response from Google's John Mueller. In short, someone with an exact match domain asked John why his site is not ranking for its brand name. The web site domain has ...

Do a VLOOKUP to match every search term to the keyword that triggered it. Get all the keyword and query data for each query into individual rows. Filter the data to do the analysis.

Exact match keywords used to be the most restrictive; ads could only show when the query was exactly the same as the keyword. Most complaints I hear about close variants is that exact match no ...

The exact words are no longer the sole trigger for your ads to show on exact match keywords. The key, says Google, is that the meaning and intent of the query match the keyword.

Google AdWords offers three major keyword match types – broad match, phrase match, and exact match. It’s safe to say that if not you don’t know how to use each correctly, you could be wasting your PPC ...

This means that if you have the exact match variation of a keyword added to your account, then Google will use this to match with a search query.

In which we describe what an exact match domain (EMD) looks like, how they can affect search rankings and how you can use them without incurring a penalty. What is an exact match domain (EMD)? An EMD ...