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For advertisers, premium native advertising, which enhances the surrounding editorial content, gets three times more attention than other digital ads, according to a Yahoo! study. And for publishers ...

Yahoo (with its Gemini proposition), Twitter, and Sharethrough. He doesn't foresee one of his native ad rivals acquiring Sharethrough, though: "If there is consolidation, I hope we do the ...

LG Ads Solutions, Yahoo and 4C Insights. In her new role, Mutchnik will spearhead native advertising partnerships for JustWatch’s largest market, the U.S. JustWatch is also launching Sponsored ...