Eight of WhatsApp’s roughly 50 employees made more than $100 million off that deal, while Koum gained a net worth of $6.8 ...

Yahoo is co-creating features with brands for Yahoo Creative, which helps advertisers build and optimize campaigns. Between ...

It ends WhatsApp’s decade-plus run of offering an ad-free messaging and calling experience. Meta, which acquired WhatsApp in ...

The pact unlocks more opportunities for brands using Amazon's Demand Side Platform to reach consumers watching Hulu, Disney+ ...

Elyce Arons, best friend and business partner of Kansas City native Kate Spade, seen her in March 2016 at Halls in Crown ...

Netflix has teamed up with Yahoo, adding the company's demand-side platform to its roster of programmatic advertising ...

Unlike conventional banner or display ads, native advertising seamlessly integrates into a platform or website’s content. Direct-to-consumer (DTC) brands choose native advertising due to its ...

Part of what feels like a never ending victory lap, Lamar's performance punctuated just how universal the song has become. In ...

Port Heiden is facing an energy crisis. A $300,000 grant from the EPA would have helped the community swap polluting diesel ...

Snowflake launched the first phase of this partnership with Yahoo DSP, making Yahoo DSP available as an activation destination in Snowflake Data Clea ...

Advertible, a pioneer in intelligent rendering technology, is celebrating a year of rapid growth, industry recognition, and product innovation. As the company marks its one-year anniversary, the team ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.