Adidas has locked in 16-year-old basketball star Kaleena Smith. The signing represents Adidas' first signing of a high school ...

The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% ...

Jaylen Brown’s ongoing beef with Nike just got a little spicier after the shoe juggernaut’s recent post on social media.

Danny Lawhorn Jr., who once coached in the Bria Holmes Elite Girls Basketball Program, was to be sentenced Thursday for ...

Cue Mariah Carey's voice in your head. It's tiiiime! Holiday shopping season is officially upon Us and we couldn't be more ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Adidas is wading more into the NIL market through a new deal with women's high school basketball star Kaleena Smith.

NewsVoir New Delhi [India], November 14: adidas, a global leader in the sporting goods industry, has announced a new ...

Kaleena Smith is just 16 years old, but she is already making history. The highly regarded basketball prospect agreed to a multiyear shoe deal with Adidas ...

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Southern California teen Kaleena Smith became the first women's basketball partner to sign an NIL deal with adidas.