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The framing effect refers to how information presentation influences consumer decision-making. Studies show that different methods and environments impact consumers’ choices.

However, the framing effect ensures that the size of the bottle, its decoration and the information about the limited-time discount are definitive aspects that led her to purchase the first option.

Framing effect is a psychology marketers use to increase the demand of a company’s stocks. In this article, we will understand the consequences of it.

Obviously, we’re all unique creatures and we all handle decision-making differently. For example, research [12] using brain scans has shown that people who can regulate their emotions better are ...