JCPenney is doubling down on its reinvention efforts. Fresh off naming Mischief @ No Fixed Address as its new creative agency – an indication of its bold ambitions for modernizing the brand – the ...

It remains to be seen if merchandise bearing the names of brands like Aeropostale, Eddie Bauer and Nautica, all now aligned ...

Plano’s JCPenney and a retail company called Sparc Group announced a merger to form a new company in the market. The company, ...

The company has tapped Matt Maddox, former CEO of hotel and casino company Wynn Resorts, to lead the company’s global brand ...