USC has lagged behind developing a front office to help it navigate the NIL era. Lincoln Riley introduced staff he says will bolster the Trojans.

USC football finally seems to have a plan and structure under Lincoln Riley, but that begs the question: Why did it take so long to do all of this?

With Bowden staying at Riley’s house in the two weeks since arriving from Notre Dame, they have bonded quickly and believe they have assembled a coaching staff and a front office as strong as any

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The USC Trojans are one of the most storied programs in college football history. USC has 11 claimed national titles, the most Heisman Trophy winners of any sch