This is about the power of sincerity over strategy.” says Bottega Veneta's creative director, Matthieu Blazy. Introducing the brand's Spring/Summer 2025 collection this past weekend, Blazy managed to achieve something we'd never thought we'd see: Jacob Elordi sitting in a bunny leather bean bag chair with a blonde Kendall Jenner sitting not too far in a horse iteration of the same leather bean bag.

WHO: The show was attended by an impressive list of musicians, actors and athletes including Jacob Elordi, Julianne Moore, A$AP Rocky, Imane Khelif, Kendall Jenner, Michelle Yeoh, James Blake, Nara Smith and StrayKids' I.N.

Models carried multiple bags–a more formal leather purse along with a grocery bag (“the disposable made precious” Blazy noted)–to mimic the commute home after having stopped off to run an errand. One male model wearing a formal, yet oversized suit, had a pink backpack over one shoulder, the dad dropping off his daughter at school.

Despite ongoing caution about the outlook, the spring 2025 was hailed as a strong season, dripping with romantic looks, embellishments and marked by superior craftsmanship.

Bottega Veneta show had a dreamy sense of childlike wonder from the very start. In place of the usual cramped benches was an array of animal bean bag chairs: foxes, penguins, and ladybugs for guests such as Algerian boxer Imane Khelif,

Matthieu Blazy sought to evoke the wonder of trying on clothes for the first time in a playful, experimental and at times dazzling collection.