All part of the brand’s desire to “transform screens into adaptive, intelligent companions that simplify and enrich every day living,” apparently.

Samsung kicked off its CES plans by highlighting its strategy to expand AI across its tech, in a way that is connected and personal, as well as showcasing its latest devices, including the new flagship Neo QLED 8K QN990F TV.

Now, Samsung is hoping to win over even more customers with its newly announced The Frame Pro. This new model has two significant upgrades that should make it a much better TV and not just an alternative to the black rectangle that takes up space when you aren't using it.

Our tech editors Mike and Henry explore three of the coolest new Samsung products at this year’s Samsung First Look event at CES 2025, featuring cutting-edge TVs, innovative gaming monitors, and personal assistant robots.

Samsung is making your smart TV even smarter at CES with Vision AI. It’s no little-known fact that Samsung has gone all in on AI technology. We heard the company talk about it during its last two Unpacked events,