When demand-side platform Viant looked to demonstrate how its new AI assistant can craft media strategies for programmatic ...

Are you a print subscriber? Activate your account. 25 min 43 sec ago By Rod Sobral - 3 hours 7 min ago By Tim Nudd - 3 hours ...

Coca-Cola worked with Secret Level and other studios to create three new versions of “Holidays Are Coming” ad.

Advertisers and media buyers are caught in the middle of the Paramount-Nielsen standoff, grappling with the sudden shift to ...

The pink, blue and purple holiday cups featuring Doodle characters in snowy scenes will be available starting on Nov. 18.

Are you a print subscriber? Activate your account. By Erika Wheless - 29 min 2 sec ago By Garett Sloane - 29 min 2 sec ago By ...

Walt Disney Co. posted fiscal fourth-quarter sales and profit that beat Wall Street estimates and forecast earnings growth ...

After splitting from his co-founders and leaving Supernatural, Paul Caiozzo has found a new role, joining Tombras as chief ...

McCann Worldgroup is adding a North America chief creative officer to foster collaboration across capabilities and agencies ...

A majority of Cashmere’s leadership team has either stepped down or stepped into consulting roles at the agency, according to ...

Amazon is closing Freevee, the free-to-watch, advertising-supported streaming service, folding it into the subscription-based ...

In a world where consumers are more open to switching brands, creator-first marketing can help build lasting brand equity.