Fan Bingbing’s brand demonstrates how to transform social media buzz into commercial success, selling 200,000 mask units after a viral Xiaohongshu moment.

From Dingyun Zhang’s new take on Crocs to Feng Chen Wang’s Audi A7L fashion take, collaborations are propelling youth culture ...

Chinese exports show surprising resilience with 10% growth in container volume, though economists warn the honeymoon won't ...

Influencer represents the new Chinese creative class: academically accomplished, globally minded, and unafraid to forge paths ...

Opinion: Hermès’ market cap leap over LVMH signals a new era of luxury defined by scarcity, fairness, and emotional ...

Gap’s China reboot hinges on cultural relevance and digital savvy as it tries to replicate its Western resurgence in a market ...

Artistic Director Shai Baitel shares how MAM Shanghai creates audience-first, cross-disciplinary exhibitions that bridge art, culture, and luxury.

With plunging stock and leadership turmoil, Puma is betting its ‘ambush’ marketing of a premium $300 running shoe will help ...

As U.S. President Donald Trump and Chinese President Xi Jinping escalate their trade war — which may soon impact the luxury ...

With tariffs rising and fashion weeks evolving, designers like Kim Shui and Iris van Herpen share how to build resilient, ...