From Jellycats to Squishmallows, why are adults so obsessed with plushies?
Soft toy brands like Jellycat and Squishmallow have become huge hits amongst adults. What does the demand say about the ...
Adults sleeping with stuffed animals is a good thing, experts argue
Plush animal sales grew during COVID, and in 2024, experts say that 21% of plush toys were actually sold to adults.
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Adults can sleep with stuffed animals, too. It might even be a good thing, experts say
US toys industry adviser at Circana, a market research and technology company in Chicago. Stuffed animals “struck a chord ...
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Adults can sleep with stuffed animals, too. It might even be a good thing, experts say
A survey the company commissioned found that more than half of people held on to a childhood stuffed animal, and about 40% said they sleep with a plush toy. “I wonder if people are seeking more ...