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Dec 16, 2024 · Heartwarming Christmas Ads that stole the show this year. This year’s Christmas ads captured the magic of the season with heartwarming stories, touching narratives, and a powerful message of unity, reminding us of the true spirit of the holidays.
Social Throwback 2023: Top 50 Indian ad campaigns - SocialSamosa
Dec 5, 2023 · CGI and AI largely remained the common denominators this year with brands leveraging them to infuse creativity and innovation into campaigns. Social Samosa speaks to NCDs and CCOs to curate a list of the top Indian ad campaigns that made a mark in 2023.
Google showcases humanlike AI in Gemini ad - socialsamosa.com
Nov 25, 2024 · Google has launched a new TV commercial promoting its AI platform, Gemini, as part of a broader campaign for the latest Pixel phone. The ad, titled "Now We’re Talking," highlights Gemini's advanced conversational capabilities, which allow it to engage in meaningful, humanlike discussions using a natural, human-sounding voice. The campaign includes notable figures like WNBA MVP A’ja Wilson ...
Case study: How WhatsApp partnered with comedians to spotlight …
Nov 26, 2024 · In the realm of private messaging, WhatsApp has been serving over two billion users worldwide. As conversations around data protection grow louder, the platform has taken a creative approach to educate users about its privacy features. The messaging app recently released its #MessagePrivately ...
Social Samosa unveils Social Media Calendar 2024
Jan 11, 2024 · From Chief Marketing Officers to social media managers, effective planning is the cornerstone of success for marketing professionals. As we enter the new year, the focus is on developing content plans, and this calendar provides a valuable tool to strategically choose the occasions you want to capitalize on.
Jaguar's rebranding: A car brand's leap from prowling cats to Zero …
Nov 22, 2024 · 1982 – 2001. The leaping Jaguar logo was introduced in 1982, closely resembling the one we know today. Initially, the jaguar's contour was black, with a dark green wordmark in all caps underneath.
Brands turn Monday blues into marketing gold with humor
Nov 18, 2024 · Brands turn Monday blues into marketing gold with humor & relatability Brands have been using Monday blues as a way to connect with audiences, blending humor and relatability to make the start of the week more enjoyable.
Case Study: How Zepto's festive campaign used AI to give Soan …
Oct 28, 2024 · This festive season, Zepto turned an overlooked cultural icon — the re-gifted Soan Papdi — into the hero of its festive campaign. Through the "Make Soan Papdi Great Again" campaign, Zepto sought to elevate the humble sweet, adding a humorous twist with an AI-generated Soan Papdi character and creating an unexpected emotional connection.
ANI accuses OpenAI of copyright violation over ChatGPT training
Nov 22, 2024 · The Delhi High Court has summoned OpenAI, the U.S.-based artificial intelligence company, following a petition by Asian News International (ANI), which accuses the tech giant of copyright infringement.
Case Study: How Crocs leveraged monsoon to encourage …
Aug 12, 2024 · Case Study: How Crocs leveraged monsoon to encourage unfiltered self-expression, reaching 150M+ users In order to further strengthen its connection with Gen Z consumers in India, Crocs’ ‘Splash Your Style’ campaign focused on the core values of self-expression, individuality, and cultural relevance.