2025 Predictions: Contextual Advertising - ExchangeWire.com
Dec 18, 2024 · Our 2025 predictions series continues today with a look at what the next 12 months holds in the contextual space. Dive in to see what the industry thinks... As we approach 2025, the advertising landscape is evolving at breakneck speed, with contextual advertising emerging as a cornerstone of digital ...
Programmatic DOOH: what can it do for you?
Nov 7, 2024 · Programmatic DOOH: a dynamic, efficient and data-led opportunity for brand and performance marketers. by John Still on 7th Nov 2024 in Deep Dive
The Present and the Future of Audience Addressability
Feb 18, 2021 · One year after Google’s bombshell cookie announcement in January 2020, and the pursuit of solutions that target consumers in an effective, privacy-conscious (and compliant) manner is well underway.
As we move towards a cookieless future, we encourage advertisers and publishers to explore the audience
XPLN.AI Secures USD$8mn (£6.1mn) to Change Advertising
Oct 15, 2024 · Ad tech startup XPLN.AI has announced a USD$8mn (£6.1mn) funding round, led by Ventech and Spring Invest.. Redefining advertising effectiveness: For the past 15 years, standard advertising metrics such as impressions, viewability, and completion-rates have dominated the definitions of ad quality, but their limitations are now evident.As a result, accurately measuring the return on investment ...
Link Between Attention & Drivers of Brand Outcomes Revealed in …
Today, (September 17th, 2024) Havas Media Network shares new research on the relationship between predicted attention and brand metrics in a pioneering study that integrates impression-level viewability and frequency data with consistent, scaled brand lift response data. The study was conducted with Lumen Research and Brand Metrics.. The study, titled, What do 9,000 brand lift studies teach us ...
MadTech Sketch: The Mechanics of Curation - ExchangeWire.com
May 17, 2024 · Curation activation. In ad tech, curation platforms are essential for setting up Programmatic Marketplace (PMP) deals, integrating inventory and signals into these transactions.
Everyone Should Be Prioritising Addressability: Q&A with
Oct 22, 2021 · In this exclusive interview ahead of ATS London 2021, Travis Clinger, SVP addressability and ecosystem at LiveRamp, explains why the ad tech industry should be investing in addressability to improve their operations and to build consumer trust. Why should marketers invest in addressability? Crucially, we’ve found that addressable, people-based identity solutions deliver better campaign results.
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ExchangeWire provides news and analysis on the business of media, marketing and commerce with a specific focus on data and technology. We offer actionable market intelligence on the trends and innovations that are shaping the media, marketing and commerce industries.
Curation HUB - ExchangeWire.com
As Curation continues to make waves in ad tech, ExchangeWire caught up Butler/Till's chief strategy officer, Scott Ensign, who examines Curation's ability to marry programmatic efficiency with quality assurance.